UX Designs
Design Challenges and Portfolio projects
Problem Statement
Users should be able to understand the product and order with ease.
They have difficulty understanding the concept
"What is the product",
"how do we use it",
"how to order a Smartphoto",
"why is this photo so expensive",
"why not send the videos directly on Whatsapp"
"What is the product",
"how do we use it",
"how to order a Smartphoto",
"why is this photo so expensive",
"why not send the videos directly on Whatsapp"
Qualitative Research
To collect qualitative insights about users’ goals, needs, frustrations and motivations, I conducted surveys and user interviews with 2 users’ ranging from the age group 18 to 30.
Takeaway
After conducting interviews, I summarised my findings as follows:
Pain Points
Every user found it hard to understand the concept of how it works and How to see the video
Change photo option doesnt let the user to change the photo but add a new photo - web app interface
Issues with showing the price in $ .User dont want to go outside of the website for checking the price.
Define
The information i collected during this user interviews was branched out into one persona and journey map to understand user need, experiences, behaviours and goals.
Personas
User Journey map
ALEX
Advance user of internet and hardware.
Expect two-way clear
and concise info about the product.
Relies on delgates who
are professionals to do the job.
Expect two-way clear
and concise info about the product.
Relies on delgates who
are professionals to do the job.
To improve his relationship.
To cherish memories as
a physical entity.
To impress people with emerging innovative
technology.
To cherish memories as
a physical entity.
To impress people with emerging innovative
technology.
To find quickly and easily the photos they need.
To have clear communication with product.
Physical memories
To have clear communication with product.
Physical memories
Name :
Story
Alex is 27 year old content writer.she stays alone in
banglore.She has been in relationship with her for 4 years . They gift each other most of times . Usually she prefers memories of photographs of them together.
banglore.She has been in relationship with her for 4 years . They gift each other most of times . Usually she prefers memories of photographs of them together.
Storyboard
There are definately some things I need a gift that different and physically
tangible
tangible
The Birthday
of my bf is
nearby
of my bf is
nearby
Oh.
Alex wants to gift her boyfriend
Its her bf birthday soon and she was looking for present
which is different.
which is different.
Market
Share
Them
Us
She came across
a post where photos
were turning into video in instagram
a post where photos
were turning into video in instagram
And she found a intresting gift for
her bf but have thoughts about how
it works
her bf but have thoughts about how
it works
something to get me unstuck
If only there was a Physical
service...
service...
This is the job I need to have done.
Homingos
I keep hearing about this Smart photos site that helps
“Homingos”
Oh, Hai
She finds the homigos smart photo
and access the website.
and access the website.
Want to know
how it works ?
OK.
how it works ?
OK.
Looks
at the product
at the product
Get Started
Ok
Click!
You Get Started...
Onboarding can make or break a product. Make it easy. Offer personable guidance. Build trust from the first interaction.
Now I do this action
OK
and another action
And then this thing is available
Click!
She does get into the smart photo
page
page
Woot!
That provided the exact service I was looking for
Booked.
Now to impress .
Now to impress .
You get what you need. Ooh ooh!
*The Rolling Stones don’t know I just dropped a reference here for Boomers.
Thanks
Homigoes
You’re welcome.
Explaination or supporting evidence
Empathy Map
wanna buy a Photo gift
get ideas
Do
see / hear
Choosing the photos
Looking for intresting
ideas
ideas
Feel
Happy
Alert
Uncertain
Think
I needed a gift which is new
Memories of realtionship
Physical and tangible
Findings
There has been no clear way to explain whats smart photo is in the current customer journey .It says whats smart photo can do to their memories but not how and why is it different.
There has been few UI issues where in change photo is common for both video and photo .
Frequently asked questions about the product is missing
Certain UI elements in change photo section are having bugs and information Architecure for letting users edit the photo the way they want is missing .
Frequently asked questions about the product is missing
Certain UI elements in change photo section are having bugs and information Architecure for letting users edit the photo the way they want is missing .
Details about the paper and dimensions of the paper were
missing .
missing .
Gift wrap option would be great .since its a tangible gift.
More personilised editing feautres like cropping and adding
different music to the photos .
different music to the photos .
Inconsitency in the logo for the mobile app and web
Adding Whatsapp integeration :
Integerating whats app into the flow will disrupt the exisitng
user flow. And whats app compress the video according the
devices. Since most users have smartphones ,its better to use
the videos inside the phone .Which will not break the flow and
having this explained in FAQ would solve the user confusion.
Integerating whats app into the flow will disrupt the exisitng
user flow. And whats app compress the video according the
devices. Since most users have smartphones ,its better to use
the videos inside the phone .Which will not break the flow and
having this explained in FAQ would solve the user confusion.
Few UI Fixes to the exisitng payment flow would solve the issues with the current payment flow
More personlised feautres like crop the photo and adding different music with provided library by homigoes would give more freedom to users as if they create something new
We spending most of the time clicking pictures in cameras .
Most of them are going digital .There a no tangible and physcial experience with this .We came from keeping memories as wall photos and albums. working on a problem related to it and finding a solution such that nothing else in the process is compromised was very challenging and fun at the same time. Making a difference even at such a basic level affects the overall shopping experience greatly.
Most of them are going digital .There a no tangible and physcial experience with this .We came from keeping memories as wall photos and albums. working on a problem related to it and finding a solution such that nothing else in the process is compromised was very challenging and fun at the same time. Making a difference even at such a basic level affects the overall shopping experience greatly.
I also wanted to challenge myself further by completing the project in as little time as I could and keep the UI design as simple as I can.
In-depth user analysis and design testing need to be conducted to refine and validate the solution.
Working on Homingoes companion app .Since 60% of users these days come from mobile .Its better to improve and add
feautres to the mobile app.
feautres to the mobile app.